Case Study: Medical Insurance Lead Generation

How we combined digital advertising channels, open-source software and business objective focused reporting to deliver previous quarter beating results year on year for 3 years.

Phase One

Navigating the Hyper-competitive insurance marketing with market and legacy constraints…

Our initial challenge was to stabilise and understand our client’s account and erode poor-performing legacy digital advertising work. We achieved this by refactoring the entire digital advertising approach, and validated our decisions based on high-availability data and testing against informed hypotheses.

Our client operates in a very niche market within medical insurance, and as a result requires a particular customer in order to remain profitable.

We solved for this constraint by re-engineering a targeting strategy designed to appeal to the right customer at the right moment in their user journey.

Our challenge was magnified due to the fact that our customer had limited knowledge of their customer and who they were. Traditionally, CRM’s and other lead and customer management solutions provide a wealth of information about customers and their needs.

We solved for the available data constraint by building our own datasets, which we thoroughly validated our advertising hypotheses against.

In a similar fashion to the way in which our predecessors ham-strung our customer, our ability to enact upon our strategy was somewhat hamstrung by rudimentary and out of date software.

Much of our work centered around this point, nad we were able oto overcome apparent technial deficits with ease and confidence.

Sending Payments

Sending money home?

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Getting Paid

Get Paid Easily & Quickly

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What Our Customers Say

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Reliable Partner

An all-in-one payments partner

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We are 24/7 available

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