Are you an advertising agency looking to outsource lead funnel solutions for your clients?

We build KPI-driven, channel agnostic lead generation systems especially designed for performance marketing agencies

Let’s dive into some features of our solutions…

Time and industry-tested, well integrated software stack leveraging the power of open-source tracking, analytics, CRM and platform integration technologies

Here’s an example of a typical setup:

A WordPress website with dedicated landing pages
Fully integrated automated marketing management system
Carefully crafted lead qualification mechanisms, including fail and pass notifications: Email, Slack, etc.
Automated advertising algorithm updates for positive and negative lead matches: Meta Audiences, Google Ads Audience Lists, etc.
Lead delivery integrations: CRM, email, Slack, Notion, etc.
Customised lead notifications: Per stakeholder, lead type, qualification specification, etc.

Our solution works well with new and existing software. If you’re hamstrung by your client’s current systems, we’re happy to work within those constraints where feasible.

Want to gradually move your client away from their current systems into something you’d prefer working with?
Need a fresh pair of eyes to recommend a digitisation, migration or overhaul strategy?

We prioritise speed and efficiency:

Need to ensure lead delivery is as fast as technically possible?
Want to ensure your client’s systems are operating efficiently and effectively?
Need real time tracking updates and lead quality notifications?

We prioritise speed and efficiency:

Need to ensure lead delivery is as fast as technically possible?
Want to ensure your client’s systems are operating efficiently and effectively?
Need real time tracking updates and lead quality notifications?

Here’s what you could expect for your clients

👇

+50,000

Leads generated, validated, packaged and delivered

~75%

Average lead eligibility across all channels

<30 sec.

Delivery from conversion to ready-to-contact

Case Studies:

Enhancing Lead Hygiene and Standardisation for a Leading Medical Aid in South Africa

We were approached by a leading medical aid provider in South Africa to streamline their lead hygiene, standardisation, and management processes. The client aimed to refine their advertising algorithms by integrating their CRM data with major digital advertising platforms. The goal was to improve targeting, conversion rates, and overall marketing efficiency.

Challenge:

The client was facing challenges with inconsistent lead data, inefficient advertising targeting, and low conversion rates. They needed a solution that would not only standardise and cleanse lead data but also enable seamless integration between their CRM and digital advertising platforms.

Solution:

We developed a comprehensive solution to address the client’s needs, which involved the following steps:

  1. Data Standardisation and Hygiene: We began by implementing a data standardisation and hygiene process for the client’s CRM data. This involved identifying and resolving inconsistencies in data formatting, eliminating duplicate records, and ensuring accurate and up-to-date contact information.
  2. CRM and Advertising Platform Integration: We designed and implemented custom interfaces that facilitated seamless data exchange between the client’s CRM and major digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. This integration enabled real-time data syncing, enhancing the accuracy of targeting efforts.
  3. Advanced Targeting Strategies: With the integration in place, we worked with the client to develop advanced targeting strategies that leveraged their CRM data to segment and target audiences more effectively. This included creating custom audience lists based on demographic, behavioural, and transactional data.
  4. Performance Monitoring and Optimisation: We set up a comprehensive performance monitoring and reporting system to track the success of the client’s advertising campaigns. This allowed us to continuously optimise targeting strategies and maximise return on investment (ROI).

Results:

The solution provided by Known Integration Engineering led to significant improvements in the client’s marketing efforts:

  • 35% increase in lead conversion rates due to improved targeting and cleaner data
  • 20% reduction in advertising costs as a result of more efficient targeting and elimination of duplicate records
  • Enhanced marketing agility, enabling the client to react quickly to changes in the market and adjust their strategies accordingly

Conclusion:

By partnering with us, the leading medical aid provider in South Africa was able to streamline their lead hygiene, standardisation, and management processes. The integration of their CRM data with major digital advertising platforms enabled them to improve targeting, increase conversion rates, and maximise ROI. Our tailored solution not only addressed their immediate challenges but also provided a solid foundation for future marketing success.