[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”3.22″][et_pb_fullwidth_header title=”Case Study” subhead=”Ecommerce | Activewear” background_overlay_color=”rgba(0,0,0,0.2)” content_max_width=”550px” _builder_version=”4.0.6″ title_font=”Poppins|700|on|on|on|||#EDBB5F|” title_text_color=”#EDBB5F” title_font_size=”28px” title_letter_spacing=”2px” title_line_height=”1.4em” content_font=”Poppins||||||||” content_font_size=”16px” content_letter_spacing=”1px” content_line_height=”2em” subhead_font=”Playfair Display|700||on|||||” subhead_font_size=”48px” subhead_letter_spacing=”3px” subhead_line_height=”1.4em” background_color=”rgba(255,255,255,0)” background_image=”https://known.consulting/wp-content/uploads/2020/01/patrick-malleret-L5o5ainVP_I-unsplash-Custom.jpg” custom_button_one=”on” button_one_border_width=”1px” button_one_border_color=”rgba(255,255,255,0.3)” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Saira Extra Condensed|600||on|||||” button_one_icon=”%%3%%” button_one_icon_color=”#edbb5f” custom_button_two=”on” button_two_border_width=”1px” button_two_border_color=”rgba(255,255,255,0.3)” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Saira Extra Condensed|600||on|||||” button_two_icon=”%%3%%” button_two_icon_color=”#edbb5f” module_alignment=”right” custom_margin=”0px||||false|false” custom_padding=”8%||8%|” button_one_text_color_hover=”#edbb5f” button_two_text_color_hover=”#edbb5f” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#edbb5f” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#edbb5f” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(0,0,0,0)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(0,0,0,0)”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Introduction” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”100px|0px|100px|0px”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”3.25″ animation_style=”fade”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em”]
Intro
How We Increased Online Sales by Over 500% In a Year.
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”left” height=”2px”][/et_pb_divider][et_pb_text _builder_version=”3.27.4″ text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” max_width=”550px”]
We worked with a client in the premium womens activewear space where we were responsible for creating an impactful marketing strategy, within an already highly competitive market, with the objective of lifting online sales.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://known.consulting/wp-content/uploads/2020/01/FAVPNG_fitness-centre-physical-fitness_EFrkxcfE.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.0.6″ animation_style=”fade”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Problem and Solution” _builder_version=”3.22″ background_color=”#282828″ custom_padding=”100px|0px|100px|0px”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”3.25″ animation_style=”fade” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center”]
Online Became The New Benchmark
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”center” height=”2px”][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ custom_margin=”2%|||” custom_padding=”|||”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px”]
Our Vision
Our vision was to prove to the client that the online store could outperform their best performing brick and mortar store.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px”]
The strategy
To build an attractive streamlined online clothing store which converted the high intent traffic generated by our carefully crafted online marketing campaigns.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Stats” _builder_version=”3.25″ custom_margin=”0.8%|auto||auto||” custom_padding=”|||”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.8em” background_layout=”dark” animation_style=”slide” animation_direction=”bottom”]
Impressions
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”40px” max_width_tablet=”8%” max_width_phone=”” max_width_last_edited=”on|desktop” height=”2px” custom_margin=”||0px|” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”100%”][/et_pb_divider][et_pb_text _builder_version=”3.27.4″ text_font=”Playfair Display|700|||||||” text_text_color=”#f3cd7e” text_font_size=”56px” text_line_height=”1.8em” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”16%”]
5M
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.6″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.8em” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” animation_delay=”400ms” locked=”off”]
Revenue Generated
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”40px” max_width_tablet=”8%” max_width_phone=”” max_width_last_edited=”on|desktop” height=”2px” custom_margin=”||0px|” animation_style=”slide” animation_direction=”right” animation_delay=”600ms” animation_intensity_slide=”100%” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”3.27.4″ text_font=”Playfair Display|700|||||||” text_text_color=”#f3cd7e” text_font_size=”56px” text_line_height=”1.8em” animation_style=”slide” animation_direction=”top” animation_delay=”600ms” animation_intensity_slide=”16%” locked=”off”]
R3M
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.8em” background_layout=”dark” animation_style=”slide” animation_direction=”bottom” animation_delay=”400ms”]
Sales Increase
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”40px” max_width_tablet=”8%” max_width_phone=”” max_width_last_edited=”on|desktop” height=”2px” custom_margin=”||0px|” animation_style=”slide” animation_direction=”right” animation_delay=”400ms” animation_intensity_slide=”100%”][/et_pb_divider][et_pb_text _builder_version=”3.27.4″ text_font=”Playfair Display|700|||||||” text_text_color=”#f3cd7e” text_font_size=”56px” text_line_height=”1.8em” animation_style=”slide” animation_direction=”top” animation_delay=”400ms” animation_intensity_slide=”16%”]
525%
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote” _builder_version=”3.22″ background_position=”top_right” custom_margin=”|||” custom_padding=”160px|0px|160px|0px”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.0.6″ max_width=”1168px” module_alignment=”center” custom_margin=”|auto||922px||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” animation_starting_opacity=”100%” use_custom_width=”on” custom_width_px=”700px”][et_pb_column type=”1_3″ _builder_version=”3.25″ background_color=”#ffffff” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.6″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px” locked=”off”]
Tactics
By gathering insights from the client we were able to craft a highly attractive online store which spoke to all the aspirations identified within our targeted audience. The website was supported by a marketing campaign which displayed the correct product/messaging to the correct person and the correct time. In addition, after analysing user behaviour we knew that a remarketing campaign with tantalizing copy would be needed to convert a large number of potential customers who would add items to cart yet depart from the website.
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off”][/et_pb_divider][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″][et_pb_image src=”https://known.consulting/wp-content/uploads/2020/01/yoga_PNG95.png” _builder_version=”4.0.6″ width=”124%” min_height=”576px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″][et_pb_text _builder_version=”4.0.6″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px” locked=”off”]
Problems
The client’s inventory was by the priciest when compared to similar brands in the same market. This caused hesitancy from potential clients during the buying process. Knowing that we were playing in a highly competitive market we needed to employ a strategy to retain the customers attention, speak to their aspirations and convert them on the product USP’s.
[/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”3.2″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off”][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.0.6″][et_pb_column type=”4_4″ _builder_version=”4.0.6″][et_pb_divider color=”#e09900″ _builder_version=”4.0.6″][/et_pb_divider][et_pb_text _builder_version=”4.0.6″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”28px” header_3_letter_spacing=”1px” header_3_line_height=”1.4em” background_layout=”dark” max_width=”550px” module_alignment=”center” locked=”off”]
Outcome
Our strategically deployed marketing campaigns leveraging best fit ad units increased the monthly revenue generated on the online store by 525% and peaking at a ROI of 90/1.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact” _builder_version=”3.22″ background_image=”https://known.consulting/wp-content/uploads/2020/01/consutant-03.jpg” min_height=”665px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#ffffff”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”3.25″ background_color=”#ffffff” custom_margin=”|||” custom_padding=”60px|60px|60px|60px” custom_padding_tablet=”” custom_padding_phone=”|40px||40px” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”200ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”|||on|||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”550px” module_alignment=”center” locked=”off”]
Get In Touch
[/et_pb_text][et_pb_contact_form captcha=”off” submit_button_text=”send” module_id=”et_pb_contact_form_0″ _builder_version=”3.23″ form_field_background_color=”#ffffff” form_field_text_color=”rgba(0,0,0,0.7)” title_level=”h2″ title_font=”Playfair Display|700||on|||||” title_text_align=”center” title_font_size=”38px” title_line_height=”1.4em” form_field_font=”Poppins|600||on|||||” form_field_font_size=”12px” form_field_letter_spacing=”2px” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#edbb5f” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”Saira Extra Condensed|600||on|||||” button_icon=”%%3%%” custom_margin=”|||” custom_padding=”|||” border_color_all=”#dfdfe3″ border_width_bottom=”1px” form_background_color=”#ffffff” button_letter_spacing_hover=”1px”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”3.16″ form_field_font=”||||||||” custom_margin=”||20px|” custom_padding=”|||” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” fullwidth_field=”on” _builder_version=”3.16″ form_field_font=”||||||||” custom_margin=”||20px|” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Phone” field_title=”Phone Number” required_mark=”off” fullwidth_field=”on” _builder_version=”3.16″ form_field_font=”||||||||” custom_margin=”||20px|” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.23″ form_field_background_color=”rgba(12,12,12,0.02)” form_field_font=”||||||||” custom_margin=”40px||20px|” border_width_all=”1px” field_background_color=”rgba(12,12,12,0.02)” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”140px|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.6″ text_font=”Poppins|600||on|||||” text_font_size=”16px” text_letter_spacing=”2px” text_line_height=”2em” ul_font=”||||||||” background_color=”#3d3d3d” text_orientation=”center” background_layout=”dark” custom_margin=”|||” custom_padding=”60px|40px|60px|40px” custom_padding_last_edited=”off|desktop” animation_style=”flip” animation_delay=”200ms” border_width_top=”8px” border_color_top=”#edbb5f” locked=”off”]
Johannesburg, South Africa
+27 84 673 4506
[email protected]
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
